PLAYABEACH BORN. CITY BOUND.

ForeverSummer— PLAYA Beauty

The days get shorter.
The nights are still ours.

WEDNESDAY, SEPTEMBER 9

10 PM until 3 AM EDT on September 10, 2026

NEW YORK, NEW YORK

The Box Location details on Rumor

The sun sets.
We don’t.

PLAYA campaign: warm light, palm trees and a sunlit summer afternoonTAKE THE FEELING WITH YOU.

Summer isn’t a season.
It’s a state of mind.

Meet us after dark as PLAYA Beauty brings Forever Summer to New York Fashion Week. A night to celebrate our newest product launch, with music by Franky Rizardo.

THE SOUND OF THE NIGHT

Franky Rizardo

Hosted by PLAYA, Andres Garzon
and Susan Yara.

PLAYA Made in Miami gloss rinse with fruit and flowers
BEACH BORN. NEVER BASIC.

Good hair.
Warm skin.
Late nights.

A little of the sun stays with you.
That’s the PLAYA feeling.

Enter the world of PLAYA
PLAYA BEAUTY · NEW YORK

See you
after dark.

One night. Limited capacity.
All requests are subject to host approval.

Before you arrive +

We recommend arriving early, as capacity is limited. Guest list confirmation does not guarantee entry; access will be granted based on capacity.

About your invitation +

This invitation is for one guest. Additional guests are not available on this RSVP form. The event page shares location details through its RSVP journey.

Getting in touch +

For questions about your invitation, contact the organizer.

PLAYA BEAUTY · FOREVER SUMMER

Your night
starts here.

SEPTEMBER 9, 2026
THE BOX · NEW YORK