THE CITY
IS A STATE
OF MIND.

Some summers
refuse to end.

PLAYA beauty campaign, a smiling model with haircare in the sunshine — BEAUTY, WITH SOMEWHERE TO BE.

Forever
Summer.

PLAYA campaign in late afternoon light

AFTER THE LAST LOOK.

Franky
Rizardo.

Music for the part of the night
you don’t want to end.

ON THE EVE OF
FASHION WEEK

Good taste.
Great night.

Join PLAYA Beauty for Forever Summer, a celebration of its newest product launch, with music by Franky Rizardo.

Hosted by PLAYA, Andres Garzon and Susan Yara.
Wednesday, September 9, 2026, 10 PM until Thursday, September 10, 3 AM EDT.

Subject to host approval. Limited capacity. One guest per invitation. Early arrival encouraged; confirmation does not guarantee entry.

PLAYA BEAUTY INVITES YOU

The night
is yours.

September 9 · The Box · New York