BEAUTY, BEYOND THE SHORE.
Some nights
stay with you.
Follow the feeling ↓
After sunAfter dark
THE SUN DOESN’T GET THE LAST WORD.
We brought
the feeling.
You bring
the night.
A little salt in the air.
A little summer on your skin.
A whole city after dark.
PLAYA Beauty brings Forever Summer to New York for a celebration of its newest product launch.

ONE NIGHT IN NEW YORK
The tide
is turning.
- When
- September 9, 2026
10 PM — 3 AM EDTUntil September 10 - Where
- The Box
New York - With
- Franky RizardoMusic for the night
Hosted by PLAYA, Andres Garzon & Susan Yara.
Requests are subject to host approval. One guest per invitation. Limited capacity; early arrival encouraged. Confirmation does not guarantee admission.